1. Who we are and who may use Embla
Embla is provided by embla.ai AB, Swedish organisation number 559499-7560, Friggavägen 2, 182 63 Djursholm, Sweden. Contact us at hello@embla.ai.
These terms apply to Embla’s website and mobile apps. Embla is for adults aged 18 or older. You must also be legally able to enter into this agreement where you live. We offer Embla internationally, subject to local law and availability. Do not use it where doing so is unlawful.
Review these terms before creating an account or buying a plan. The price, billing period and any additional purchase conditions shown at checkout form part of your purchase agreement. Our Privacy Policy explains how we handle personal information.
2. A personal practice, not medical care
Embla helps you create and listen to personalised meditations. You can choose a teacher, duration, soundscape and language, talk about what you would like your practice to support, and optionally record how you feel before and after a practice.
Embla is a wellbeing service. It does not diagnose, treat or prevent a medical condition, and its teachers are AI identities, not clinicians or live human advisers. Responses and generated audio can be inaccurate or unsuitable. Use your judgement, stop if a practice feels uncomfortable, and seek qualified help when appropriate. Never use Embla while driving or doing anything that needs your full attention.
Embla is not an emergency service and conversations are not continuously monitored. If you or someone else is in immediate danger, contact local emergency services. Do not delay professional advice or change treatment because of something Embla says.
Research informs our design; it does not guarantee an individual outcome. The referenced meditation trial did not evaluate Embla’s generated meditations or check-in system. Personalised matching remains an area of ongoing research.
3. Your account and acceptable use
Keep your sign-in details secure and your account information accurate. Tell us promptly if you suspect unauthorised access. You are responsible for activity you authorise, but these terms do not make you responsible for failures in our own security.
Use Embla for lawful personal wellbeing purposes. Do not upload another person’s private information without permission, infringe intellectual-property rights, harass others, distribute illegal material, impersonate someone, interfere with the service, bypass safety or payment controls, or use automated requests to abuse the service. Do not submit passwords, payment-card details or medical records in a conversation.
4. Plans, credits and cancellation
Available plans, current prices, included credits, taxes and billing frequency are shown before purchase. One generation credit creates one meditation; replaying a saved meditation does not use another credit. Credits are service allowances, not money or transferable property. Any expiry or reset rules must be disclosed with the plan.
A recurring subscription renews at the disclosed interval until cancelled. Use the subscription management controls in your account, or contact hello@embla.ai for assistance. Cancelling renewal normally leaves the paid service available until the end of the paid period. Account deletion closes access and requests cancellation of any active subscription; remove any public shares you do not want to keep before deleting your account.
We will give advance notice of material price or recurring-plan changes and an opportunity to cancel before they take effect. We will not charge a new price retroactively.
5. Withdrawal, refunds and consumer rights
If you are an EU or EEA consumer, you generally have 14 days from entering a distance contract to withdraw. Other countries may provide additional cancellation or refund rights. To exercise withdrawal, send a clear statement to hello@embla.ai or our postal address, identifying your account, the purchase and its date. You may use the wording: “I withdraw from my Embla purchase made on [date], under [account email].” No reason is required.
Where the law permits, a proportionate charge may apply for services you expressly asked us to start during the withdrawal period. A right of withdrawal for digital content is lost only where the applicable legal requirements, including any required express consent and acknowledgement, have been met. Merely accepting these terms does not waive a withdrawal right.
For a valid withdrawal we reimburse amounts due within the legally required period, normally 14 days after receiving your notice, using the original payment method unless otherwise agreed. You retain statutory remedies for faulty or non-conforming digital services, including correction, a price reduction or termination where applicable. Nothing here creates a blanket “no refunds” rule.
6. Your content and public meditations
You retain any rights you have in material you submit. You give us the limited permission needed to process, store and transmit it to provide the service you request. AI-generated material may not be unique or eligible for copyright protection; we do not promise exclusive rights in an output. Embla’s software, branding and other original service materials remain ours or our licensors’.
Your conversations, Journal and saved Memory are private account features. Public sharing is different: eligible meditations can appear in Feed when spoken-name use is turned off, as explained in Profile. A shared recording may still contain details drawn from your intention. Review what you share and do not share someone else’s personal information. Where available, your saved Profile name is displayed with your share.
By sharing, you permit Embla to host, play and display that recording and its public metadata to other users. You can remove your share from Feed. Removal stops future access through Embla’s share and Feed links, although it cannot recall copies already obtained by others.
Deleting your account keeps your active shared meditations available without your Profile attribution. The permission to host those shares continues for that purpose. This does not remove your statutory personal-data rights: contact us if a retained recording identifies you and you want it reviewed or removed.
7. Availability, moderation and changes
We maintain and improve Embla, but do not promise uninterrupted availability or a particular wellbeing result. We may restrict unlawful or abusive use and remove content that infringes rights, poses a safety risk or violates these terms. Where appropriate, we will explain a restriction and provide a way to challenge it by contacting hello@embla.ai.
For material changes to the service or these terms, we will provide reasonable notice and explain their effect. Changes do not remove accrued rights or override an existing paid commitment. Where law requires consent or a right to terminate, we will respect it. The updated date identifies this version; you can save or print a copy.
8. Responsibility and resolving concerns
We remain responsible as required by applicable law. Nothing in these terms excludes liability that cannot lawfully be excluded, including applicable responsibility for fraud, intentional misconduct, gross negligence, personal injury or mandatory consumer protections.
Contact hello@embla.ai first so we can try to resolve a concern. Swedish law governs these terms, but consumers retain the mandatory protections and access to courts available in their country of residence. We do not require private arbitration or waive your right to complain to a regulator.
Eligible consumer disputes can be submitted to Sweden’s National Board for Consumer Disputes (ARN). Its eligibility rules and deadlines apply. You can also contact your local consumer authority.